Engineering and Management of Innovation and Entrepreneurship
Engineering and Management of Innovation and Entrepreneurship
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Science and Technology have taken a decisive role in promoting business competitiveness and sustainable and socially responsible economic development. Following the motivation to value technology in these different areas, the Masters in Engineering and Management of Innovation and Entrepreneurship aims to train qualified professionals in innovation management, design thinking and development of new products and services, entrepreneurship, technology marketing, and technology policies and sectorial, contributing to the formulation and implementation of innovative business strategies and public policies.
• Skills in technology transfer and commercialization, technology assessment, market analysis and user interaction, including aspects such as intellectual property, negotiation techniques, technology licensing and marketing, development of innovative business models, and digital marketing
• Knowledge in developing and designing new products and services
• Leadership skills in processes of technological commercialization and technology-based entrepreneurship
• Integration of multidisciplinary knowledge on the role played by science, technology and innovation in society and economic development
• Knowledge of business and commercial strategy, with emphasis on technological aspects
• Competences in the management of commercialization and technology transfer processes in university and R&D
institutions
• Sectoral policies and its management (energy, health, environment, smart manufacturing and ICT)
.